Wix Studio is standing at the forefront of website builders in 2025. With an easy-to-use website builder, advanced animation, CSS, and coding environment, it is becoming the leading website builder of 2025.
With new features added, such as AI website builders, improved business solutions, and party apps, the platform is improving every day. In this article, I will review #Wix_Studio and take a deep dive into its features, pros, cons, pricing, and use cases.
Anyone who is considering Wix Studio as their website builder in 2025 will find this guide helpful in making their final decision.
Here is an example of a website I have built using Wix Studio - Visit Link
What is Wix Studio?
Wix Studio, formerly known as Editor X, is an advanced website builder with a visual drag-and-drop editor and dedicated coding environment. Wix Studio is primarily built for freelancers and agencies to create and deploy advance websites for their clients quickly.
However, as of 2025, many individuals are also using Wix Studio to create their personal websites. Since Wix Studio has a huge advantage over the classic Wix Editor in terms of design, features, business solutions, and performance, more and more people are switching from Classic Editor to Wix Studio.
At the core of Wix Studio is the studio editor. It is the playground where the website is designed. Since its launch, the Wix Studio editor has gone through massive design changes to enhance its accessibility and design features.
Wix Studio - Key Features in 2025
In this section, we will take a look at the key features of Wix Studio in detail. What makes this platform worth considering and what are its unique features; we will consider it all.
Drag and Drop Editor
Wix Studio, just like the classic editor, and Editor X has a drag-and-drop website builder.
Unlike most visual website builder that has a modular design, Wix Studio is much more flexible. You can place any element, anywhere in your pages, sections, or containers. The website builder has a vast list of high quality pre designed elements.
Custom Breakpoints
Wix Studio can create up to 6 breakpoints. Breakpoints are the emulations of device size that your website visitors will use. These breakpoints makes sure that the website is responsive and translates well across all devices.
Free Business Solutions
At the center of Wix Studio are its business solutions - Wix Store, Wix Bookings, Wix Blog, and more. These free apps allow users to set up their store and business services in seconds easily.
The fact that these solutions are free makes it even better. For example, to create an online course on WordPress and Shopify, you need a premium app like Tutor LMS. However, in Wix Studio, you have a free online program app that allows you to create and sell courses for free.
No Code Animation and Interaction
One of the biggest features of Wix Studio is its no code animation effects and interaction. Inside the inspector panel, you will find the animation and interaction. Wix Studio has an entrance, hover, scroll, and looping animations.
What makes the animations unique is their customizability and the ability to trigger using other elements on the page.
AI Website Builder
This is a rather new feature recently added in Wix Studio. Wix Studio now comes with an AI website builder integrated in its system. It is called the "Visual Sitemap and Wireframe Generator".
These tools can design beautiful website wireframes and sitemaps based on prompts. The output of the AI website builder is actually really good. Using a prompt that includes details about your brand and business goals, Wix Studio can generate professional-looking website wireframes with all necessary pages and business solution installations.
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Figma to Wix Studio
Wix Studio has an in built Figma design importer. Developers can quickly design a website on Figma and them export it directly inside Wix Studio. Wix Studio also has its own templates and Figma designs that makes building professional websites much easier.
Full-Stack Dev Platform with Built-in IDE
Although most people who don't have a coding background prefer a drag-and-drop builder, many businesses require advanced capabilities tailored for their websites.
Wix Studio offers a dedicated Full Stack Development environment with a dedicated VS Code-based IDE. This makes the deployment of advanced functionality in Wix Studio much easy. Wix Studio gives users the option to edit both the front end and back end of the website.
Extensive API
Most of the primary Wix Business solutions, such as store, blog, bookings,etc, have extensive APIs for further customizability. This allows website owners to tweak their apps as per their business requirements.
HTML, CSS, JS Integration
Wix Studio allows users to add Custom HTML, CSS, and JS to their website. The addition of CSS has specially made website design much easier and more flexible.
The javascript integration further enhances users' ability to add more functions, animations, and other usable features.
Advance SEO Tools
Out of all integrated website builders, such as Shopify and Squarespace, Wix Studio has the most advanced SEO features. Features such as SEMRush integration, an in-built keyword research tool, and an SEO Checklist for the websites, as well as individual pages, products, and blogs, make it the favorite website builder of SEO Experts.
For people who want to use advanced SEO features, Wix Studio also allows the use of SEO APIs, custom schema markups, and custom meta tags, among other features.
Wix Studio has also improved the performance of its static and dynamic pages considerably. Many of its pages can now even touch the performance score of 100 on page speed insights.
Another lesser-known feature is the server-side rendering in Wix Studio. This feature makes sure that your website content is readable to the crawlers.
Responsive AI
Making your website responsive can be a daunting task, especially for mobile devices. Wix Studio has an inbuilt AI tool that can make your design responsive across all breakpoints.
Furthermore, the Responsive AI can independently redesign your mobile breakpoint without affecting the desktop and tablet layouts.
This tool is a huge help for website developers and people who do not have experience in responsive website design.
Centralized workspace
One of the best features of Wix Studio is its centralized workspace. Your marketing suit, editor, CMS, CRM, product and blog database, and all other tools are accessible from a single dashboard.
This is one of the many reasons why people favor Wix Studio and Wix in general. It makes running an online business much easier.
Earning Opportunities
Wix Studio is giving freelancers and agencies a big opportunity to make a career by easily accessible website builders and business solutions for their clients.
Unlike similar platforms that charge agencies and freelancers for such access, Wix Studio is free. Freelancers can create websites for their clients and make the transfer. This not only generates stable income for them but also adds extra earnings as commission fees.
Right now, Wix Studio is one of the best website builders for Freelancers and Agencies.
Wix Studio Pricing Plans 2025
Wix Studio has different pricing plans according to the demographic. In the USA, Wix Studio Basic Costs $19/Month, Standard Plan is $27/Month, Plus plan is $34/Month, and Elite plan is $159/Month. The following table has the latest pricing plan of Wix Studio in different countries.
Country/Plan | Basic(Price Per Month) | Standard(Price Per Month) | Plus(Price Per Month) | Elite(Price Per Month) |
|---|---|---|---|---|
USA | $19 | $27 | $34 | $159 |
UK | £9 | £14 | £21 | £119 |
Germany | €14.28 | €23.80 | €38.08 | €177.31 |
France | €14.40 | €24 | €38.40 | €178 |
UAE | $12 | $20 | $32 | $149 |
Italy | €12 | €20 | €32 | €149 |
India | ₹230 | ₹399 | ₹846 | ₹1599 |
Japan | ¥1400 | ¥2100 | ¥2500 | ¥12000 |
Isreal | ₪51 | ₪88 | ₪143 | ₪650 |
Canada | CAD17 | CAD25 | CAD38 | CAD149 |
Australia | AU$18 | AU$29 | AU$47 | AU$179 |
Wix Editor vs Wix Studio - Which is better?
Now let us compare the Wix classic Editr with Wix Studio; what are the similarities and what are the differences? Let's find out.
The biggest difference between Wix Editor and Wix Studio is the editor itself. Wix Editor has far fewer features compared to Wix Studio in terms of design and animations. However, it has more pre-design widgets and elements.
The most major difference is the performance of the website. Websites built with Wix Studio perform much better compared to the Wix Editor. The Wix Studio websites are more optimized for performance.
However, as Wix Studio is still rolling out new features, it has some compatibility issues. For example, Wix Music is still not available for Wix Studio.
These are some of the main difference between Wix Editor and Wix Studio -
Wix Editor | Wix Studio |
Easy to Use Drag and Drop Editor | It has a small learning curve |
Does not support CSS | Has a dedicated CSS Editor. |
Basic Animations | Advanced animations and interaction |
Compatible with all Wix Business Solutions | Has compatibility issues with a few apps |
Two breakpoints(Desktop and Mobile) | Supports up to six customizable breakpoints. |
Has an affiliate plan | Has a reseller plan |
Not built for Freelancers and Agencies | Built for freelancers and agencies |
Does not support external templates | Can Import external templates |
Has the Wix ADE AI builder | Has the Visual sitemap and Wireframe AI website builder |
Has basic responsive features | Has more advance responsive features with responsive AI |
Less Expensive than Wix Studio | Expensive than Wix Editor |
From the table, it is clear that Wix Studio is a far better choice for website design and deployment compared to Wix Editor. However, Wix Studio might be an overkill for simpler projects. If you need a basic website, Wix Editor will be more than enough.
Wix Studio Pros and Cons
Wix Studio without a doubt is an excellent website builder, however it has its own drawbacks and limitations. In this section let us take a looks at the pros and cons of using Wix Studio in 2025. What benefits you will get, and what potential setbacks you might face with the platform.
Pros of Wix Studio
Professional Editor - Wix Studio has one of the best drag-and-drop website designers. The user interface is easy to use and has all the necessary features to design a beautiful website.
Advance Animation and Interaction - Wix Studio allows users to add beautiful animations and interactions to their websites. The animations are easier to setup and edit. You can also create your own custom animations in Wix Studio.
Free Business Solutions - Wix Studio offers free business solutions for most businesses. Wix Store, Blog, Booking, Online program, Events, and Restaurant are some of the examples of free Wix business solutions.
Advance automation and marketing suit - Wix Studio has in built automation for handling different marketing tasks. Furthermore, it also has a dedicated marketing suit for e-mail and social media marketing.
AI Website Builder- Wix Studio has an AI website builder integrated into its ecosystem. Using this option, users can create and deploy a professional website within minutes. In fact, Wix Studio has one of the best AI website builders.
Responsive AI and Responsive Behaviour - Wix Studio offers different tools and settings to make the website responsive. Settings like stack, item gap, and responsive behavior allow users to make sure they translate well across all devices. Wix Studio also has a dedicated AI tool called Responsive AI that automatically makes the website responsive.
Collaboration tools - Wix Studio allows freelancers and agency to add their clients to the website. It helps them get feedback in real-time and design the website as per their client's requirements. You can further add contributors to the Wix Studio website and assign them different roles.
Figma to Wix - Wix Studio can seamlessly integrate with Figma using the Figma to Wix Studio plugin. This feature allows users to import their design as a website directly inside Wix Studio.
Enhanced Performance and SEO - Wix Studio has one of the most advanced SEO tools. Features such as integrated SEMRush, SEO Checklist, custom schema, Server side rendering, etc, give Wix Studio an edge over its competitors when it comes to SEO Optimization.
CMS and Dynamic Pages - One of Wix's standout features is its CMS and dynamic pages. Wix Studio can create reusable design to showcase many similar items as a list page. This keeps the website lightweight and enhances the content density, traffic, and ranking.
Full Stack Development and dedicated ADI - Wix Studio allows developers to edit both the front end and back end of the website. With its extensive APIs and VS cope type IDE, Developers can tweak their website according to the business requirements.
Wix Studio Cons
Steep Learning Curve - Wix Studio has a learning curve. Although deploying the basic website using Wix Studio is very easy, adding the finishing touch needs a bit of learning. This is especially true when creating advanced animations and adding CSS and Velo code.
Limited Option for Developers - If you are a developer, Wix Studio migh lack features for you. Although the platform has fairly good APIs and a coding environment, it is not as advanced as self-hosted solutions and builders like WordPress.
Too big for small projects - Wix Studio might be an overkill for smaller projects. Wix Studio is a big platform for websites like personal blogs, portfolios, and resumes.
Dependency on the Wix Ecosystem - Migrating a website from Wix Studio can be a bit challenging for a growing business that wants to switch its platform to a more open-source website builder.
Performance of App Pages - While the performance of Wix Studio static pages is very impressive, the app pages, such as the store and blog, still face performance issues and have low page speed insight scores.
Conclusion
Wix Studio is an excellent website builder with advanced design capabilities, AI Website builder and tools, and free business solutions. Any business owner who wants to take their business online in 2025 can use Wix Studio to increase their sales and profits.
The platform is equally good for freelancers and agencies who want to design websites for their clients and earn money in sales and commissions. Since Wix Studio is a rather new platform, now is the best time to start as well.
If you have any questions related to Wix Studio or would like to add something to the list of Wix Studio features, please write them in the comments.
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